Privacy Policy

Last updated January 19, 2024.

This policy explains how we collect, use, share, and protect your information when you access or use our site.

A. Introduction

The privacy of our website visitors and users is very important to us, and we are committed to safeguarding it. This privacy policy applies to freshcoastmotel.com for the information we may collect from you as a visitor or an end-user of our Site (each a “User”) and our practices for collecting, using, maintaining, protecting, and disclosing that information. This privacy policy applies to national and international versions of the Site and national and international Users.

This policy does not apply to information collected by us offline or through other means, including on any other website operated by us or any third party, or through any application or content that our Site may link to, or be accessible from or through this Site.

Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Site, or to opt-out of certain policies as will be described in this policy. Otherwise, by accessing or using this Site, you agree to this privacy policy.

Key Definitions:

1. “We”, “us”, and “our” means The Refresh Collection LLC and its subsidiaries, affiliates, agents, employees, and representatives.
2. “Personal Data” means any information relating to an identified or identifiable natural person (Users).
3. For the purposes of this policy, “processing” means collecting, recording, organizing, structuring, storing, adapting, altering, using, disclosing, or otherwise making available, and deleting Personal Data provided to us through the Site.
4. “Site” means freshcoastmotel.com, and any related mobile applications.

For more information about our Privacy Policy or how your information is used, contact us at stay@freshcoastmotel.com.

B. Personal Data We Collect

Users provide us with most of the Personal Data we collect. We collect the following types of data:

1. Personal Identification Information You Give Us: We collect Personal Data such as your‎ name,‎ email address,‎ username,‎ password,‎ demographic information (such as your age), and other information you directly give us through the Site.

2. Information We Get from Others: We may collect information gathered from third-party sites or sources you accessed, such as VRBO, Booking.com, or Expedia. Any third-party information may be combined with the information received directly from you. Some third-party sites or sources may also provide us with information from your accounts to enhance and personalize your use of our Site. You have the right to modify your privacy settings on your device, browser, or on the third-party sites and the right to refuse to provide certain information or receive interest-based advertisements on those third-party sites directly on the respective third-party site.

3. Passive Information Collected: When you visit our Site, we automatically collect usage data and computer operating information such as the operating system type, cookies, web beacons, browser type,‎ browser language,‎ the Site you visited before browsing to our Site,‎ pages you viewed,‎ how long you spent on a page,‎ access times,‎ Internet protocol (IP) address, and other information about your use of and actions on our Site to customize your visit through technical means. The information that we collect automatically may include Personal Data or we may maintain it or associate it with Personal Data that we collect in other ways or receive from third parties.

4. Cookies: Cookies are text files placed on your computer to collect standard Internet log information and visitor behavior information. When you visit our Site, Users may select a pop-up to either opt-in or opt-out of our ability to collect information from you automatically through cookies or similar technology. For more information on the types of cookies we collect and use and your rights to limit, remove, or delete cookies, please visit our Cookie Policy at https://automattic.com/cookies/.

Under no circumstances may you disclose to us the Personal Data of another person, without first obtaining that person’s express consent to both the disclosure and the processing of that Personal Data in accordance with this policy.

C. How We Will Use Your Personal Data

Personal Data submitted to us through our Site will be used for the purposes specified in this policy or as provided for on the Site. We collect the Personal Data of Users so that we can:

1. Improve booking services: Information you provide helps us respond to your reservation requests and support your needs more efficiently.

2. Personalize User experience: Information is used in the aggregate to understand how our Users as a group use the services and resources provided on our Site.

3. Process order and payment: Information Users provide about themselves when placing an reservation is used only to provide service to that purchase. We do not share this information with outside parties except to the extent necessary to provide the service.

4. Provide periodic updates: To send Users information they agreed to receive about topics we think will be of interest to them. If User decides to opt-in to our mailing list, they will receive emails that may include company news, updates, or promotions etc. A User may unsubscribe from such emails at any time. If the User would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email or User may contact us via our Site.

5. Other: We may use Personal Data in other ways to fulfill any purpose for which you provide us with the Personal Data, for any other purpose with your consent, or in any other way we may describe when you provide the information, including to carry out our obligations and enforce rights that may arise from any contracts entered between you and us.

Any Personal Data submitted by you for publication on our Site grants us a license to use your Personal Data. You may modify your privacy settings to limit our use of your information on the Site by adjusting the Site privacy controls.

We will not, without your express consent, supply your Personal Data to any third party for their or any other third party’s direct marketing. We do not sell, trade, or rent Users Personal Data to others. If you provide consent, we will share information you provide to third party service providers for the sole use of the third-party service providers helping us operate our business and the Site or administer activities on our behalf, such as sending out newsletters or surveys.

Sharing Personal Data

Although we will ordinarily only share your Personal Data pursuant to a User’s request or consent, we expressly reserve the right to release any Personal Data pursuant to the following circumstances: (a) when required by law or legal process, (b) to investigate and/or take action against illegal activity, suspected abuse, or unauthorized use of our services, (c) to protect the property or safety of our users or others, (d) to enforce our Terms and Conditions, and (e) in connection with any sale or other transfer of ownership of all or a part of Fresh Coast Motel, LLC, or any of its affiliates.

Disclosing Personal Data

We disclose your Personal Data to any of our employees, officers, insurers, professional advisers, agents, suppliers, or subcontractors as reasonably necessary for the purposes set out in this policy. We also disclose your Personal Data to any member of our companies (including any of our subsidiaries, holding companies and all its subsidiaries) as reasonably necessary for the purposes set out in this policy.

Choices About Use and Disclosure of Your Personal Data

When you visit or use our Site, you have choices regarding the Personal Data you provide to us.

1. Tracking Technologies and Advertising. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, some parts of this Site may then be inaccessible or not function properly. You can also opt out of certain cookie settings upon your first visit to the website and make your cookie selection.

2. Promotional Offers from the Company. If you do not wish to have your contact information used by us to promote products or services, you can opt-out by utilizing the “unsubscribe” feature at the bottom of our emails or by submitting a written request to opt-out of the emails by sending an email to stay@freshcoastmotel.com. If we have already sent you a promotional email, you may send us a return email asking to be omitted from future email distributions. This opt-out does not apply to information provided to us as a result of a transactions with us.

D. How We Store and Retain Your Data

Our data retention policies and procedures are designed to ensure that we comply with our legal obligations regarding the retention and deletion of Personal Data in accordance with all applicable state, federal, and international laws and regulations.

We do not keep any Personal Data for longer than is necessary to carry out the purpose or purposes for which the Personal Data was collected. At most, we will keep Personal Data for a period of up to 3 years. Users may request that we delete their Personal Data or request an accounting of all Personal Data of theirs kept by us by sending an email to stay@freshcoastmotel.com. Notwithstanding the other provisions of this Section D, we will retain documents (including electronic documents) containing Personal Data:

1. To the extent that we are required to do so by law;

2. If we believe that the documents may be relevant to any ongoing or prospective legal proceedings; and/or

3. To establish, exercise, or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk).

Additionally, the Site is hosted by WordPress/WP Engine. As such, WordPress has access to certain information provided on the Site, including Personal Data. To review WordPress’s data retention policies and privacy notice, please visit https://automattic.com/privacy-notice/.

E. Security Measures

We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information, transaction information and data stored on our Site.

You acknowledge that the transmission of information over the internet is inherently insecure, and we cannot guarantee the security of data sent over the Internet.

If a data breach occurs: If we determine that any User’s Personal Data has been accessed without authorization, we will report any confirmed or suspected situation to necessary parties immediately upon discovery, both orally and in writing, within 72 hours. If we reasonably believe a breach has or may have occurred, we will release a report to all Users identifying:

1. The nature of the unauthorized access, use, or disclosure;

2. The nonpublic information accessed, used or disclosed;

3. The person(s) who accessed, used, disclosed, and/or received nonpublic information (if known);

4. What we have done or will do to mitigate any deleterious effect of the unauthorized access, use, or disclosure; and

5. What corrective action we have taken or will take to prevent future unauthorized access, use, or disclosure.

In the event of a suspected Breach, we will keep stakeholders informed regularly of the progress of its investigation until the uncertainty is resolved. To the extent possible, we will also facilitate the process to warn the victims of the theft so that they can protect their identity.         

Additionally, the Site is hosted by WordPress/WP Engine. As such, WordPress has access to certain information provided on the Site, including Personal Data. To review WordPress’s security policies and privacy notice, please visit https://automattic.com/privacy-notice/.

F. International Data Transfers

The Site is hosted by WordPress/ WP Engine in the United States. If you are accessing the Site from the European Union, Asia, or any other region with laws governing Personal Data collection, use, and disclosure that differ from United States laws, note that you are transferring your Personal Data to a jurisdiction that does not have the same data protection laws as your home jurisdiction. By providing your Personal Data you consent to:

1. our use of your Personal Data for the uses identified in this Privacy Policy, and

2. the transfer of your Personal Data to the United States.

Under the General Data Protection Regulation (GDPR), if you have provided consent for the processing of your personal information, you have the right to withdraw consent at any time, which will not affect the lawfulness of the processing before your consent was withdrawn. You have the right to request access to and rectification or erasure of your personal information, as well as the right to restrict processing, object to processing, and under certain circumstances the right to data portability. We will be completely transparent in how we use Personal Data and Users have the right to know exactly what information is held about them and how it is processed.

California Residents:

If you are a California resident, California Civil Code Section 1798.83 permits you to request free of charge information regarding the disclosure of your personal information by us to third parties for the third parties’ direct marketing purposes. To make such a request, send an email to stay@freshcoastmotel.com.  We will not share Personal Data with third parties for their own direct marketing purposes without your prior consent. Accordingly, you can prevent disclosure of your Personal Data to third parties for their direct marketing purposes by withholding consent.

G. Personal Data Rights for Certain Users

There are state and international laws which provide their residents and citizens with additional rights regarding our use of their Personal Data. This section is to discuss those rights and your options to exercise such rights if they apply to you.

Users in the European Union, California, Colorado, Connecticut, Virginia, and Utah each are provided with the general rights to:

1. Right to Access: Right to request from us copies of their Personal Data. We may charge you a small fee for this service. For Users residing in California, this right also includes the ability to request all Personal Data we have obtained relating to the User in the 12 months prior to the request and to have information on who the information was shared with and how it was shared, if at all.

2. Right to Rectification: Right to request that we correct any information in our possession or control which they believe is inaccurate. This also includes the right to request that we complete any information in our possession or control which they believe is incomplete.

3. Right to Erasure: Right to request that we erase their Personal Data, under certain conditions.

4. Right to Restrict or Object to Processing: Right to request that we restrict and/or object to the processing of their Personal Data for targeted advertising and sales, under certain conditions.

5. Right to Object to Profiling: Right to opt-out of any profiling through the processing of Personal Data being performed and to opt-out of any profiling being shared or sold to third parties.

6. Right to Data Portability: Users in the European Union (or locations where the General Data Protection Regulation is enforced) have the right to request that we transfer their Personal Data to another organization or directly to the particular European User, under certain conditions.

To make a request to exercise any of the above rights, the User must submit the request in writing to stay@freshcoastmotel.com or P.O. Box 531, Jackson, WI 53037. While we aim to provide prompt responses to all requests, we will respond within forty-five (45) days from the initial request.

H. Minor’s Use/Children’s Online Privacy Protection

Protecting the privacy of children is especially important to us. For that reason, we do not knowingly process or otherwise collect, store, or disseminate the information of minors under the age of 18. Our Site is not meant to attract individuals under the age of 18 and should not be accessed by anyone under the age of 18 at any time. No one under the age of 18 may provide any information to us or the Site.

If we learn we have collected or received information from a child under the age of 18, without verification of parental consent, we will delete that information. If you believe you may have provided information from or about a child under the age of 18, please notify us in writing to stay@freshcoastmotel.com or P.O. Box 531, Jackson, WI 53037.

I. Third-Party Services

Our Site may contain links to third-party websites or services, such as third-party integrations, co-branded services, or third party-branded services (“Third-Party Services”). We do not own or control these Third-Party Services. Through your interaction with such Third-Party Services, you may be providing information directly to the Third-Party Service, us, or both. These Third-Party Services are required to have their own privacy and data collection policies. We encourage you to review those privacy policies.

While we encourage our business partners to adopt privacy policies and practices that build Users’ trust and confidence in the Internet, we are not responsible for the privacy policies or practices of third parties or any of the content of web sites linked to the Site or any third-party products or services offered through the Site.

J. Changes to Our Privacy Policy

We keep our privacy policy under regular review and places updates on this web page. We reserve the right to update this Privacy Policy from time to time by publishing a new version directly to the Site. We may notify you of any such changes by email or by posting a notification on the Site’s home page. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.